Chewing Pencils

Now this is different….

Bob Staake has been well known for a while for his work in children’s books, animation and the like. Infact, if you look hard enough, you’re likely to find some of Bob’s work just about everywhere!

He’s also no stranger to cereal packet illustration, but now he seems to have gone one step further. This time, Bob has come up with the cereal, the toys and the packaging illustrations himself…

Here’s a quote from the site about what Bob is doing:

“What I wanted to do with FREEBIES”, said Staake, “was create a positive character-driven storyline that could break through the clutter of marketing-oriented product in the supermarket cereal aisle. Kids don’t want to be sold DVDs and ocean cruises that are routinely advertised on the back of today’s cereal boxes. They want to sit there and become engaged in a fun and playful world while they eat a breakfast cereal that their parents can feel good about. To me, FREEBIES is about returning some innocence into the first meal of the day for a child– and maybe giving them a giggle before they go off to school.”

How can the market for cartoons be dwindling when cartoonists are creating them for themselves?!! Great work Bob - I’ll be interested to see how it turns out.

Read more about Freebies here and take the time to look at some of Bob’s great work too.